Olorama Insights

Grasse is the international capital of perfume. Located at the Provence, near Mediterranean sea: 14km far from Cannes and 30 of the Nice airport. Perfume is an identity sign of the Grasse city, which attracts every year to thousands of tourists&professionals. Among the 200 perfumers in the world, 40 come from Grasse… And all thanks…
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According to scientists, all aromas that humans can perceive can be divided in 10 basic smells (primary smells). Do you want to know which are they? One of the most prestigious magazines in the world completed an study where 144 different smells were analyzed. These scents were extracted from an “Olfactive atlas”. The researchers employed…
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What would you say if you could smell the results after a Google Search…? This is what Google promises with Google Nose Beta… In fact there’s a lot of jokes due to the “April fool’s day”… In 1995 the BBC played a similar joke… They interviewed a University professor who guaranteed the definitive smell system……
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Many animals born with an unpleasant smell… The reasons are multiple, including defense or simply due to their habits… Probably they don’t worry much about their bad smell but, doubtless, when we see them, we prefer to remain far from them… Let’s see which smelly animals we can find on wild life and the reasons…
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Our customers often ask the same thing: how can they incorporate smells in “that” VR game…? Integration in games, movies or any experience is a common concern on all those landing in our website when searching for a Digital Scent Product… Despite that Olorama Technology provides a very straightforward communication interface to activate scents (an…
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We use to say that people that can’t see are blind… People that can’t hear suffer deafnes… But what about people that can’t smell…? Well, the right word is anosmia… Anosmia is total loss of smell… If what we experiment is partially loss of smell or decrease in the ability to sense smells then we…
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The sense of smell is, certainly, our best strategic ally for facing the challenges we found externally… It allows us to interact with the enviroment… Smells alert of dangerous situations… We can escape or attack based on what we smell… The smell connects us with the past and make us revive feelings and emotions… If…
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First let’s focus in the essence… What do we understand by cinematic VR…? Well, in our opinion, cinematic VR is enjoying audiovisual content as never before… Ok… We know… This is too obvious…! This is why we’re going to deep on what we meant… If you want to lear how to provide immersive VR experiences…
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Something is exciting us for years and it’s the reason for getting up every morning… How can we enhance audiovisual experiences…? Virtual Reality definitively did a great job here… It didn’t sound strange to me when I read that Facebook paid to Luckey Palmer startup (Oculus) 2.5 Billion dollars… The fact is that Virtual Reality…
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