Olorama blog

FeelReal & 4Dx CINEMA

It was 8 years ago when we started this trip… Our dream was to incorporate scents and the sense of the smell, to audiovisual experiences… The idea raised when Raúl Porcar, our founder and CEO, when he was watching a very famous TV Show in Spain called “El Hormiguero” at home and suddenly something exploted……
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Immersive VR Museums

VR at Immersive musems

It is already well known that in the modern museums and amusement parks technology remains a core component and world’s leading museums already embraced technology in various measures. While some museums are already way ahead of others in terms of utilising advanced tech, even the less tech-savvy museums and historical premises now at least adopted…
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VR amusement parks

Immersive amusement parks

Virtual and Augmented reality seem to be the two leading technologies of our time with the capability of transforming our sensory experience across many premises and user scenarios. No wonder, a Statista report says that both of these technologies are supposed to achieve a market value of a whopping $20.4 billion this year only. As…
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smell-o-vision technology

Smell-O-Vision Technology

To justify why we created Olorama Digital Smell Technology first we must know about past attempts to incorporate smells into movies… Human beings over the years have become the most successful in replicating the visual and audio experience in all vividness, but when it is about replicating an environment complete with audio, visual and smell,…
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oPhone crowdfunding campaign

Crowdfunding for smell products

For decades, and after Smell-O-Vision raised, integrating smells or scents with the audiovisual content has been looked as a challenging frontier for many scientists and researchers across the table. Several attempts have been made in this direction and, prior to Olorama Smell Generators, there were some advancements to help make the aroma and smell a…
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Oculus Quest and Olorama

Oculus Quest revolution: do not need wires… do not need PC

Oculus has recently launched two new virtual reality headsets for immersive VR experience having the same price tag of $399: Oculus Quest and Oculus Rift S. Despite they have many similarities such as the Oculus Touch motion controllers, they are essentially different with respective advantages and drawbacks. Here we will concentrate on the Oculus Quest…
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magic leap

Magic Leap: all is a revolution

When you talk of using virtual or augmented reality headsets, the aim is to provide an nearly impossible experience to the users. It is like a watercolour-painted rhino is making a run inside your quiet office space in New York. But it is no longer impossible thanks to the immersive AR experience provided by headsets…
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scent of a woman 1992scent of a woman 1992

Scent of a woman (1992)

Do you remember this movie? Awesome masterpiece, not only by the magisterial interpretation of Al Pacino, but also by Chris O’Donnell (relatively unknown before this film). The film is based on both characters… Frank Slade, a retired Colonel in the US army, who became blind after some exercises in the army (according to his nephew,…
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Escape Rooms con olores

Scented Escape Rooms: Allowing Immersion with All Five Senses

Scented Escape Rooms: Allowing Immersion with All Five Senses Escape rooms became popular for their immersive and transporting experience. By creating near-real environments of various nature they actually can offer us a different kind of entertainment which can play equally meaningful role for our psycho-somatic development. Just imagine walking in an old fortress smelling gunpowder…
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Ambergris

People react emotionally instead of reason… This is studied by brands to influence in our brain…